For the past few months, everyone has been going through unpredictable and unchartered territory. But remember: through any struggle, there is always a lesson to be learned.
So, what does it really mean to become indispensable to your clients, employers, family, and friends during difficult times — and what’s the importance of it? Well, nobody wants to lose their job or their clients!
In business, it’s easy to be fired; and as the saying often goes: “everyone is replaceable”.
If you want to avoid becoming “non-essential” to your clients, there’s one very important thing to keep in mind:
Although this might sound like a cliché, it’s all about showing that you’re willing to do more — without anyone having to ask you! This might look like working in the evenings in order to help a client launch an important campaign, or responding to urgent messages on the weekend. These are things that are not expected; but that’s what makes them meaningful.
Here are my top 5 ways to stay absolutely indispensable to your clients — even during hard and unprecedented times:
This really hits home when you consider the whole COVID-19 situation. So many people need support now more than ever before. When working with clients, “showing up” might mean being available and willing to help when other people aren’t. Yes, even on holidays. When you show up consistently, your clients know that you’re in it for the long haul — not just for the good and prosperous times.
Sometimes, the quick solution is doing what’s “easy” — but doesn’t necessarily mean it’s the best one. Instead of just focusing to get someone off your back, or get something over and done with; proactively endeavour to give your very best, every time. Of course, you can easily focus on quick fixes, but what if a different solution delivers better short or long-term ROI’s? This could mean extra work; but people will notice and appreciate you for not just taking the easy way out.
There will always be those people who are keen to show up to the party, but then never help with the set up or the clean up. Showing that you care — and that you genuinely want to help — makes a huge difference in figuring out whether or not someone views you as indispensable. You can show that you care about them through random, surprise-and-delight moments; such as sending a quick message to check in on someone, or following up on a client’s recent project launch. These are the kinds of things that will stick in people’s minds.
I’m sure we can all say that losing a valued client or a job is one of the worst feelings. For this reason, you need to practice being grateful for every client (or person) who puts their trust in you. It’s all too easy to take your clients, employers, family, or friends for granted. Remember to take every opportunity possible to thank all these people for the opportunities and support they’ve given you over the years.
When you listen genuinely and intently to someone, it shows your respect and interest towards them. It doesn’t matter if it’s a client, your partner, or a good friend — listening goes a really long way. Next time you meet with a client or a friend, make a concerted and intentional effort to allow them to talk rather than making yourself the centre of the conversation, or merely just waiting for “your turn” to talk.
During challenging times, it’s crucial to reflect on all the things you can do better that will impact you in the future. If you become indispensable to everyone around you, they’ll trust you more, knowing that you’ll always be around through the good times and the bad. Never waste a crisis! Use this time to figure out if you’re truly going above and beyond in all that you do.
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